Cyclists are known for their love for the iron horse. If the bike is worn out after years, it will go to the wall. As a trophy. There are even online stores for trophies such as Bicycle Taxidermy. (See second image and here and here.)
The trophy idea is now used in the campaign from the Brazilian Respeite Um Carro a Menos (metaphrase: Respect the One Less Car).
The handlebars of a bicycle is shown as a catch after a hunt.
Copy: “Every day, more and more cyclists are being killed on Brazilian streets and roads. Let’s respect the cyclists. Let’s stop hunting.”
Respeite Um Carro a Menos
Heads Propaganda, Rio de Janeiro, Brazil
Creative Directors: Luis Christello, Flavio Medeiros
Art Directors: Luis Christello, Hugo Agostinho
Copywriter: Flavio Medeiros
Illustrator: Studio Nutts
Photographer: Guido Paternó
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