The best of non-profit advertising and marketing for social causes

Hunting jackets turned into animals under threat

Hunting jackets turned into animals under threat

Embodying ethics : Endangered project Rohan Chhabra

‘Embodying ethics : Endangered’ is an unique project from Rohan Chhabra. The project was exhibited at the 2013 London Design Festival.
After graduation Rohan worked as a Product Designer with sportswear label Nike for 2 years. Since 2013, Rohan decided to work independently on the project in this post.

Rohan: The project ‘Embodying ethics : Endangered’ aims to inform the issue of extinction of critical endangered species. By designing a series of hunting jackets that turn into representations of the animal under threat, reminds us of our complicity in the problem. As merely a fashion item, there is a sense in which the hunter jacket empowers without guilt, but then it reminds us of the ultimate source of this potency- the act of slaying a living creature and transforming it into an object, a decorative accessory, a trophy. Rather than condemning the hunter outright, they enable us to recognise the hunter in ourselves.

I really love this transformation. And as an advertising enthusiast I would like to see the next step.
Showing the work in selected design spaces is great. An ambient installation in in shop windows could have much impact.

More images and video at Rohan’s website.
Making of and exhibition images at his Tumblr.

Click images to enlarge.

Embodying ethics : Endangered project Rohan Chhabra

Embodying ethics : Endangered project Rohan Chhabra

Embodying ethics : Endangered project Rohan Chhabra

Embodying ethics : Endangered project Rohan Chhabra

Embodying ethics : Endangered project Rohan Chhabra

Embodying ethics : Endangered project Rohan Chhabra

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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