The best of non-profit advertising and marketing for social causes

I Am Ninoy

I Am Ninoy


The year 2008 marks the 25th death anniversary of the martyred national hero Benigno S. Aquino, Jr. In tribute, the Benigno S. Aquino Jr., Foundation (BSAF), together with friends and supporters, will hold a year-long celebration of his life and legacy through a campaign entitled: iamninoy

The core message of the Campaign is the selfless giving of the best of ourselves for our countrymen and women and the advancement of the country as a whole. Hence, the campaign is designed to create innovative mechanisms and systems for the participation of corporate brands and their customers in schemes that contribute to causes and projects that enhance the welfare of the poor and marginalized Filipinos.

I Am Ninoy took the same approach as Product Red. It’s a social awareness drive hinged on consumerism, the campaign has been successful so far, but it’s getting mixed reviews from the public. Personally I think it’s a good effort to reintroduce Ninoy to the Filipino people, Im not just too sure if i agree with how they’re doing it.

Lifelong activist and founder of the award winning, socially conscious design and consulting firm Another Limited Rebellion. Read more