The best of non-profit advertising and marketing for social causes

I dare you not to spend time staring at this WWF ad

I dare you not to spend time staring at this WWF ad

WWF: In case you haven’t noticed, the lynx is back.

The headline is, “In case you haven’t noticed, the lynx is back.” Click the image to see it full size (might be difficult on a smartphone).

I love this pure and simple print ad by Ogilvy Bulgaria. It recreates both the challenge and joy of looking for wildlife while exploring the great outdoors. A refreshing change from the visual puns and illustration porn that seem to dominate international advertising these days.

Advertiser:
World Wildlife Foundation
Agency:
Ogilvy (Sofia, Bulgaria)
Source:
Ads Of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more