Three ads made for O Câncer de Mama no Alvo da Moda, the Brazilian version of Fashion Targets Breast Cancer (FTBC).
FTBC began in 1994 as the U.S. fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the CFDA Foundations – the philanthropic division of the Council of Fashion Designers of America (CFDA), which represents over 270 of America’s leading fashion designers.
In Brazil the organisation is ruled by IBCC, Instituto Brasileiro de Controle do Câncer.
Art Direction and copy: Angelo Maia
O Câncer de Mama no Alvo da Moda