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“I Touch Myself” finds new life as a PSA

“I Touch Myself” finds new life as a PSA

“I Touch Myself” finds new life as a PSA

You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in Austin Powers. It’s “a song that celebrates female sexuality like no other,” according to itouchmyself.org, a charity established to carry on the wish of the song’s late singer, Chrissy Amphlett, that it find a second life as an awareness campaign for breast self-examination.

Chrissy Amphlett died almost exactly a year ago of breast cancer. In her memory, ten Australian women singers carry the melody from one to another in a beautiful and haunting tribute:

The singers are Connie Mitchell, Deborah Conway; Kate Cerebrano; Katie Noonan; Little Pattie; Megan Washington; Olivia Newton-John; Sarah Blasko; Sarah McLeod; and Suze DeMarchi. (OK, as a Canadian I admit that Olivia Newton-John was the only name I recognized, but Suze DeMarchi was apparently on the original Karate Kid soundtrack.)

AdFreak’s David Griner wrote, “Here’s something I never thought I’d say: I just got weepy listening to ‘I Touch Myself’ by the Divinyls.” I couldn’t have said it better.

Here’s the original:

Advertiser:
#itouchmyselfproject
Source:
AdFreak

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more