The best of non-profit advertising and marketing for social causes

I want to be an Aid Worker, I want to meet Bono

I want to be an Aid Worker, I want to meet Bono

Being an aid worker isn’t romantic, it isn’t like Superman or Mother Teresa for the most of them. It isn’t hugging a poor child in Africa.

That’s what this satirical look at the challenges of professional aid and development work is about.
And that’s what the people from Independent Global Citizen are writing about: Slacktivism in Africa.


A portmanteau formed out of the words slacker and activism. The word is usually considered a pejorative term that describes “feel-good” measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel satisfaction. The acts tend to require minimal personal effort from the slacktivist.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.