The best of non-profit advertising and marketing for social causes

Icelanders dance their asses off to promote colon cancer awareness

Icelanders dance their asses off to promote colon cancer awareness

Every year in March there is a cancer awareness program in Iceland aimed at men, similar to the “Movember” month. They call it MotuMars. This year a stellar cast of icelandic actors dance their asses off to promote colon cancer awareness.

The commercial has reached more than 50.000 views in just over 24 hours, which is very impressive given the fact that the population of Iceland is only a little over 320.000.

The song “Hossa Hossa”  is a hit song by the Icelandic band AmabAdamA, the title translates to “Bounce Bounce”.

Last year they did something musically too and yet completely different.

Agency: Brandenburg — Iceland
Directed by: Samuel & Gunnar

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