This is the new campaign from ALCS (Association de Lutte Contre le Sida) the Association for the Fight Against AIDS from Casablanca Morocco.
The campaign with the tagline “Si j’étais séropositif” (If I was HIV positive) is inspired by the campaign from AIDES in France. The aim is to fight discrimination against people with HIV infection.
“Si j’étais séropositif” is based on the participation of personalities known to the public around a simple question: what if these people are HIV positive, how would you react?.
In Morocco, the first celebrities who participate in the campaign “If I was HIV positive” are:
– Ali Baddou: TV Host
– Nour-Eddine Lakhmari: Director
– Sofia Marikh: Singer
– Hicham Nazzal: Actor
The campaign items are 4X3 panels, posters and inserts. It is also adapted in other countries such as Belgium or China.
Related ALCS posts:
– Sidaction Maroc 2008
– Your health must be better protected than your computer
Thank you Mariam for sending!
ALCS (Association de Lutte Contre le Sida)
Photography: Marco Ricci / Kaotic and Ludo Martin