The best of non-profit advertising and marketing for social causes

If I was HIV positive

If I was HIV positive

alcs-si-jetais-seropositif-2

This is the new campaign from ALCS (Association de Lutte Contre le Sida) the Association for the Fight Against AIDS from Casablanca Morocco.

The campaign with the tagline “Si j’étais séropositif” (If I was HIV positive) is inspired by the campaign from AIDES in France. The aim is to fight discrimination against people with HIV infection.

“Si j’étais séropositif” is based on the participation of personalities known to the public around a simple question: what if these people are HIV positive, how would you react?.

In Morocco, the first celebrities who participate in the campaign “If I was HIV positive” are:
– Ali Baddou: TV Host
– Nour-Eddine Lakhmari: Director
– Sofia Marikh: Singer
– Hicham Nazzal: Actor

The campaign items are 4X3 panels, posters and inserts. It is also adapted in other countries such as Belgium or China.

Related ALCS posts:
Sidaction Maroc 2008
Your health must be better protected than your computer

Thank you Mariam for sending!

alcs-si-jetais-seropositif-1

alcs-si-jetais-seropositif-3

alcs-si-jetais-seropositif-4

Advertiser:
ALCS (Association de Lutte Contre le Sida)
Additional credits:
Photography: Marco Ricci / Kaotic and Ludo Martin

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.