The best of non-profit advertising and marketing for social causes

“If you do not read, I did not go with you in bed”*

“If you do not read, I did not go with you in bed”*

*Literal translation, via Google Translate

Ukrainian women’s movement FEMEN have decided to put their considerable media clout behind supporting literacy.

Inspired by the famous John Waters quote, “If you go home with somebody, and they don’t have books, don’t fuck ‘em!”, they have joined a Polish movement to promote books by doing a provocative shoot, by photographer Gabriel Piernikarz, published on their social media feeds.

wFEMEN-2011-09-16-279

wFEMEN-2011-09-16-189

wFEMEN-2011-09-16-241-kopia

wFEMEN-2011-09-16-157

wFEMEN-2011-09-16-028

All photos copyright Gabriel Piernikarz. Thanks to Femen for providing the hi-res images.

Advertiser:
FEMEN
Agency:
Gabriel Piernikarz

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more