The best of non-profit advertising and marketing for social causes

In a global world, everyone is your neighbor

In a global world, everyone is your neighbor

Caritas: In a global world, everyone is your neighbor

What we buy, how we live and make contact with others – our daily behavior always has an impact on the living conditions in poor countries. The new annual campaign from the German Caritas is about these global relationships. Through beautiful animation and stop-motion linked with real actors, the problem of global neighborhood is discussed in a playful way. To raise awareness and to promote more individual responsibility.

The problem seems complex but agency BBDO has been able to tell it a simple and clear way. Scenes from a western suburb connected with scenes from districts in poor countries. That far away is closer than you think, shown with four examples in 60 seconds.

Agency BBDO Proximity Dusseldorf worked together with Austrian Designer Isi Wimmer, stop-motion animation expert Jim Lacy and cinematographer Michael Mieke .

The 60-second spot had it’s premiere last Thursday and will be aired from February 18.
See the making-after the break.

Making-of (partly in German):

Advertiser:
Caritas
Agency:
BBDO Proximity Dusseldorf
Additional credits:
Creation: Kristoffer Heilemann, Sebastian Hardieck, Achim Metzdorf, Ines Bovenschen, Claudius Sperling, Philipp Alings
Consultation: Verena Schödel
TV-Department: Steffen Gentis
Production: Cobblestone Filmproduktion GmbH, Berlin
Director: Nico Beyer, Michael Mieke
Camera: Michael Mieke
Stop-Motion: Jim Lacy
Composer: Jean Michel Bernard
Post-production: Optix Digital GmbH

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.