In Brazil they save water with silicon

São Paulo in Brazil suffers from the worst water shortage in history. Water is not rationed but there is now a campaign to ask motorists not to wash their cars during the drought. That’s not a bad call in a city of 7 million cars because washing a car takes about 500 liters of water.

And what do you do as an advertising agency for such a campaign? Pulling the sexist drawer full of blondes, silicone and dingy males.

Even environmental issues can be solved the sexist way.

Advertiser:
The Nature Conservancy and Sao Paulo
Agency:
Agência Africa