The British NHS Blood and Transplant is asking new and existing donors to give blood and be part of the Greatest Team in the World to help maintain healthy blood stocks for patients throughout the busy summer months.
The number of people donating blood often falls during the summer and this year’s football World Cup may present even more of a distraction. During a previous international football tournament, the number of blood donations collected on England football match days fell by up to 5%, and up to 12% on the day following an England match.
To help raise awareness of the ongoing need for blood, former England footballer Lee Dixon and sports presenter Adrian Chiles have recreated iconic football images. Adrian Chiles has imitated Stuart Pearce’s famous penalty celebration during the Euro ‘96 quarter-final shoot-out against Spain at Wembley. Lee Dixon has reinvented himself as Terry Butcher who memorably played on, despite an injury, during the 1989 World Cup Qualifier in Stockholm.
The image below is what NHS Blood and Transplant use on their social media channels.
Agency:
NHS Blood and Transplant
