“Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes.
Help find a cure for Lou Gehrig’s Disease (ALS). To donate call 800-672-8857.”
In this ad from the ALS Association Greater New York Chapter actual shoe laces were laced through die-cut holes on back pages of magazines and left untied.
ALS Association Greater New York Chapter
BBDO, New York, USA
Creative Directors: Frank Anselmo, Jayson Atienza
Art Directors / Copywriters: Jeseok Yi, Jayson Atienza, Frank Anselmo
Chief Creative Officers: David Lubars, Bill Bruce
I Believe In Advertising