The best of non-profit advertising and marketing for social causes

In Lebanon this is the game

In Lebanon this is the game


Ad from the Italian Children First. Since 2002, the Children First humanitarian aid organisation has been supporting poor and needy children throughout different countries of the world. Under the direction of Sylvia Eibl, Children First organises aid campaigns such as food programmes, medical care, and improvement in housing and living conditions for needy children and their families.
Their website contains the most shocking images and videos I ever saw at a NGO website. I don’t known if that is typical Italian and if those images would help in their fight to help children. What do you think?

Copy: In Libano è in gioco la vita di migliaia di bambini.
In Lebanon this is the game of thousands of children.

Children First
Unbranded Communication
Additional credits:
Creative Director: Lorenzo Cascino
Art Director: Gianluca Ghezzi
Copywriter: Cristina Borin
Photogrpher: Ferruccio Zucchi

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