This is the new TV ad from Cycling Scotland. They ask motorists to treat cyclists like horses.
The budget for the campaign was £500,000. A lot of money to ask road users to be nice to each other.
There are two TV ads.This is Nice Way Code Name:
These are the print ads:
Creative directors: Chris Watson, Rufus Wedderburn
Art directors: Rufus Wedderburn, Dan Scott
Copywriters: Chris Watson, Sean Callery
Agency producer: Helen Clyne
Account director: Anna Quinn
Planner: Ken Dixon
Production company: MTP
Director: Guy Paterson
Producer: Ciara Barry
Post: Smoke & Mirrors