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In Scotland they ask motorists to treat cyclists like horses

In Scotland they ask motorists to treat cyclists like horses

Cycling Scotland ask motorists to treat cyclists like horses

This is the new TV ad from Cycling Scotland. They ask motorists to treat cyclists like horses.
The budget for the campaign was £500,000. A lot of money to ask road users to be nice to each other.

The campaign also contains a website, a Facebook Page and a Twitter account
Campaign will run to 15th September in press, outdoor and taxis. TV run is now finished..

There are two TV ads.This is Nice Way Code Name:

 

These are the print ads:

Advertiser:
Cycling Scotland
Agency:
Newhaven
Additional credits:
Creative directors: Chris Watson, Rufus Wedderburn
Art directors: Rufus Wedderburn, Dan Scott
Copywriters: Chris Watson, Sean Callery
Agency producer: Helen Clyne
Account director: Anna Quinn
Planner: Ken Dixon
Production company: MTP
Director: Guy Paterson
Producer: Ciara Barry
Post: Smoke & Mirrors
Source:
Kampanie spoleczne

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