Slow down, take your time. This is more and more a returning technique that is used in the road safety campaigns.
A natural approach when dealing with speed-related crashes. It all started with the best campaign from 2010: Embrace Life.
It gives creatives the opportunity to bring emotion into the message.
Just like in this new campaign from the New Zealand Transport Agency. Launched three days ago, and already a huge success. At least among ad people and ad blogs.
And at this moment more than 400,000 views on YouTube.
If you haven’t seen it yet: Enjoy! (What might sound a little weird)