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Interactive Cell Phone Car Crash Accident

Interactive Cell Phone Car Crash Accident

This projection was in Bucharest last year. For two days a mall in the center of the town was projected with an interactive movie. It shows a women driving in a car asking to call her by phone. People who actually did this almost get a heart attack I guess.
The campaign is a initiative from the Romanian Traffic Police. According to the police talking on the phone while driving may be up to 30% more dangerous than drinking alcohol.

Thanks to our correspondent in Bucharest for helping.

Agency:
Mercury360
Additional credits:
Creative Director: Liviu Turcanu
Creative Group Director: Adi Pasarica
Art Director: Andrei Nedea
Copywriter: Adi Pasarica
Production: Animotion / Lite Microsystems
Source:
iPUB

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