The best of non-profit advertising and marketing for social causes

International Day Against Female Genital Mutilation

International Day Against Female Genital Mutilation

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“3 million girls are circumcized every year, and over 130 million women have been subjected to genital cutting or mutilation. Even if France publicly condemns this practice, thousands of girls remain at risk on the french territory.”
This French ad was made for the International Day Against Female Genital Mutilation held on February 6.

An estimated 120 to 140 million women have been subjected to the practice and 3 million girls continue to be at risk each year. The practice violates the basic rights of women and girls and seriously compromises their health, posing risks during childbirth, and leaving lasting physical and psychological scars.
Contrary to popular belief, female genital mutilation or cutting is not required by any religion. In fact, many religious leaders and scholars and faith-based organizations from around the world have called for the practice to be banned.

You can join this cause at Facebook.
Or visit the dedicated website (in French)

Advertiser:
Stop Excision
Agency:
©SUPER!, Ivry, France
Additional credits:
Creative Director: Vincent Bouvier
Art Directors / Copywriters: Margot Helfter, Martijn Verpaalen
Illustrator: Margot Helfter
Source:
Frame 2wenty 4our

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