This humorous campaign is meant to show respect and make aware for the International Day for the Elderly (October 1st). It is from Adam Le Adam, a charity for the elderly in Israel.
Today it’s her, tomorrow, you or me.
Why not adopting a senior?
Adam Le Adam
Shimoni Finkelstein Barki Draftfcb Tel Aviv
Executive Creative Director: Kobi Barki
Art Director: Liat Tzur
Copywriter: Kobi Barki
Executive Client Director: Dudi Shimoni
Account Supervisor: Yosefa Galante
Planning Director: Ronney Samsonov
Office Producers: Eti Naaman
Production Company: Yesh Productions
Director: Kobi Barki
Photographer: Ben Mali