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Internet cartoon cats speak out against #sextortion

Internet cartoon cats speak out against #sextortion

Thorn: Digital Defenders of Children is an American nonprofit organization dedicated to building technology to defend children from sexual abuse. They recently launched this social campaign and educational video, narrated by Canadian actor Shay Mitchell  (of Pretty Little Liars) to spark conversations about the pervasive issue of sextortion:

What I like about this video is that, unlike some other attempts to reach tweens and teens about sexting, this one does not try to invoke feelings of shame or worse, sexualize victims.

It’s a fairly lighthearted approach to a heavy subject, but hopefully the message will be received: Don’t be ashamed, and support each other.

“At Thorn, we work at the intersection of technology and child sexual abuse and we’ve been studying the growing toll sextortion is taking on children. This crime isn’t discussed enough because it comes with a lot of shame and fear for the victims,” said Ashton Kutcher, co-founder of Thorn. “This crime has devastating consequences – including teen suicide. The goal of our campaign is to remove shame, open up a dialogue and educate people.”

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more