The best of non-profit advertising and marketing for social causes

Is it possible to raise the IQ of an entire country?

Is it possible to raise the IQ of an entire country?

St. Lucia Project: Is it possible to raise the IQ of an entire country?

Is it possible to raise the IQ of an entire country? That’s a weird question. Until you read about the St. Lucia Project.
Actually it’s a call for volunteering on the Island of St Lucia in the West Indies.

It is a Global Volunteers Initiative and their goal is to prove that short-term volunteers, working with local leaders on sustained development, can measurably raise the IQ of children by fighting and limiting the factors that damage brain development.

Dallas-based advertising agency Firehouse created two videos which characterize the issues affecting the country, as well as the potential impact through volunteering.

More about the project here.

Advertiser:
Global Volunteers
Agency:
Firehouse
Additional credits:
Director: Dennis Murphy
Producers: Chelle McDonald, Nancy Williams and Jeremy Besser
Post Work: Treehouse Editorial, Filmworkers Club, and Red Car Dallas
Editors: Peter Tartar and John McStravick
Colorist: Matt McClain
Motion Graphics: Bryan Bayley
Music: Music by Design
Sound Design: Gordon Gibson

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