Is it possible to raise the IQ of an entire country? That’s a weird question. Until you read about the St. Lucia Project.
Actually it’s a call for volunteering on the Island of St Lucia in the West Indies.
It is a Global Volunteers Initiative and their goal is to prove that short-term volunteers, working with local leaders on sustained development, can measurably raise the IQ of children by fighting and limiting the factors that damage brain development.
Dallas-based advertising agency Firehouse created two videos which characterize the issues affecting the country, as well as the potential impact through volunteering.
Advertiser:
Global Volunteers
Agency:
Firehouse
Additional credits:
Director: Dennis Murphy
Producers: Chelle McDonald, Nancy Williams and Jeremy Besser
Post Work: Treehouse Editorial, Filmworkers Club, and Red Car Dallas
Editors: Peter Tartar and John McStravick
Colorist: Matt McClain
Motion Graphics: Bryan Bayley
Music: Music by Design
Sound Design: Gordon Gibson
