The best of non-profit advertising and marketing for social causes

Is this the first campaign about Premature Grandparents?

Is this the first campaign about Premature Grandparents?

We’ve lost count which edition it is in the Baby Can Wait series made by Serve Marketing for the United Way of Greater Milwaukee & Waukesha County. This blog post is about the new part, surprisingly yet again with a new angle. Now the message is told through premature grandparents.

This newest teen pregnancy prevention campaign will run through November in the Milwaukee area. Targeted at parents to encourage them to talk to their teens about sex. The campaign dramatizes how teen pregnancy can affect a family.

Serve Volunteer Creative Director Gary Mueller:

Most PSA’s in the past have encouraged parents to talk to their teens about teen pregnancy by focusing on the consequences to their child. We wanted to take a little fresher approach. One that would catch them surprise and show them in a tongue in cheek way, the consequences to them as young grandparents.

The campaign features youthful parents in stereotypically “old timer” situations – preparing casseroles at 4 o’clock, clipping coupons, drinking fiber supplements, watching television at unreasonable volumes and more. It is brought to the people of Milwaukee with bus shelter ads, YouTube videos, digital pre-roll video and five :30 TV spots.

Call to Action is TalkToYourTeen.org, a site designed just for this campaign and for parents to use.

BabyCanWait Greater Milwaukee Youre Too Young To Be a Grandparent

BabyCanWait Greater Milwaukee Youre Too Young To Be a Grandparent

Agency: Serve Marketing
Executive Creative Director: Gary Mueller
GCD/Copywriter: Brian Ganther
CD/Art Director: Matt Herrmann
Art Director: Ryan Strzok
Broadcast Producer: Jon Hanusa
Print Producer: Heidi Halperin
Retoucher: Anthony Giacomino
Developers: Ben Gray + Fred Ziegler
Director : Vinnie Besasie
DP: Mike Gillis
Production Company: Full Circle Productions (Kara Mulrooney-Producer)
Editor: John Elmendorf (Wonder Wonder)
Audio: Alex Smolinski (Wonder Wonder)
Photographer: Lucian McAfee
Social Media: Alex Boeder
Account Executive: Heidi Halperin

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