Is this the greatest social ad ever made?

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Is this the greatest social ad ever made?

Is this the greatest social ad ever made?

Posted by Reuben Turner on 19 July 2016 in Ableism, Sport

If you haven’t seen it yet, the UK’s Channel 4 Superhumans spot for the Paralympic Games in Rio is the greatest sequel imaginable to one of the greatest ads ever made. It’s three minutes of powerful, moving, funny, compelling genius and it’s exactly what the world needs.

Agency: 4 Creative

Tags:4creative, Disability, Handicap, Olympics, paralympics, rio2016, superhumans

About Reuben Turner

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.