In this kind of reversed Ikea guide the Israel Gay Youth Organization (IGY) wants all gays ‘coming out of the closet’. Important because of the upcoming homophobia last years all over the world.
Copy: It’s easier than you think
IGY supports youth through the difficult stages of defining their sexual orientation, which are often confusing and painful. During this period, teenagers become aware of their sexual feelings. In addition, the organization provides the framework for out-of-the-closet youth who are willing to contribute to the struggle for gay youth status, promoting equal rights and the fight against hatred and homophobia.
Israel Gay Youth Organization (IGY)
Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan