The best of non-profit advertising and marketing for social causes

It starts with just One Drop

It starts with just One Drop

Another campaign made for World Water Day 2011. It is from the One Drop Foundation.
Just one simple message: It starts with just One Drop. The drop you can save while brushing your teeth for example.

One complaint: the music is to loud compared to the voices.

The One Drop Foundation, founded by Guy Laliberté, fights poverty by providing access to water and raising awareness among individuals and communities about the need to get involved in order to make safe water accessible to all, in sufficient quantity, today and tomorrow.

Related post:
Your Drop of Water

French version:


Video from AQUA: A Journey into the World of Water (Un voyage au coeur de l’eau). A collaboration between the One Drop Foundation and Cirque du Soleil
More about the project here.


One Drop
Sid Lee Montreal

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.