The best of non-profit advertising and marketing for social causes

It’s so ugly

It’s so ugly




Do you think this is ugly? Yes? Stop smoking now, that’s even more ugly.
This anti-smoking campaign is from October 2005 and in a way I like it. Maybe it is because I’m a little ugly myself.

The campaign is made by Centralmodels, a model agency in Portugal and is made for Fundação Portuguesa de Cardiologia (Portuguese foundation of cardiology).
Oeps look at the splashscreen of the Centralmodels website, what is the model in the middle doing there?

Copy: “Feio é fumar. Tu não Comeces.”
“It is ugly to smoke. Don’t start”.

The target audience is young people.
Thanks Vitor for sending





Fundação Portuguesa de Cardiologia

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.