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Join Amnesty: Slide to Unlock

Join Amnesty: Slide to Unlock

Clever campaign from Amnesty International Sweden as seen in the iPad app from the Swedish newspaper DN.se.
While swiping visitors passed by an image of a prison cell with an prisoner inside. The ad prompts “Slide to Unlock”, which when used opens the prison cell and reveals a call to action to join Amnesty International as an activist.

On the campaign website, which works only properly on an iPad and iPhone, visitors can download a wallpaper. It works similar as the ad. Unlocking opens the prison cell.
See the video about this after the break.

Related posts with interactive iPad ads:
– From Amnesty International Germany: Caught in the iPad
– Ad from the Austrian VGT (Association Combating Animal Factories): Swiping blood on the iPad

Hat tip to Paul de Gregorio.

Amnesty-Slide-to-Unlock

Advertiser:
Amnesty International Sweden
Source:
Digital Buzz Blog

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