The best of non-profit advertising and marketing for social causes

Kaa Chonjo (Watch Out!)

Kaa Chonjo (Watch Out!)

kaa-chonjo-bus

This outdoor ad is part of a new campaign from Kenya. It is a nationwide multimedia campaign to raise awareness and stimulate discussions on issues related to human trafficking. The campaign launched at 12 November in Eldoret in Kenya’s Rift Valley Province.

The Kaa Chonjo (Watch Out!) campaign will use a wide variety of communication channels including radio, television, mobile cinemas, billboards, posters and road shows to raise awareness among communities living in Northern Kenya and the North Rift Valley made vulnerable by drought, the food crisis, as well as civil and political unrest, all of which have often resulted in forced displacement.
The information campaign, which will run until the end of the year, is part of a larger project to provide assistance to vulnerable families in the Rift Valley and Northern Regions of Kenya funded by the Japanese government and supported by its Kenyan counterpart.

“Forced displacement disrupts social and economic support systems within communities and is conducive for traffickers to recruit, transport and exploit women, children and men,” says IOM’s regional counter-trafficking officer Tal Raviv in Nairobi.

An assessment carried out by IOM in the target regions establishes poverty and the search for livelihood as key factors that render people vulnerable to trafficking. It notes for instance that impoverished families from the North Rift Valley tend to migrate to coastal areas in search of employment in the hospitality sector, where they are exposed to exploitation.

In addition to awareness raising activities, IOM’s counter-trafficking team has established a referral system that enables vulnerable households within the targeted areas to embark on livelihood activities.

“Providing grants for small scale entrepreneurship or to help poor families send their children to school reduces their vulnerability to human trafficking, smuggling and other forms of irregular migration,” Raviv adds.

Agency:
McCann, Kenya
Additional credits:
Creative Director / Copywriter: Inam Kazimi
Art Director: Martin Mwangi
Source:
APO

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.