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Keep Australia Beautiful Week

Keep Australia Beautiful Week


Nice work from Australia for the Keep Australia Beautiful Week (KAB). It’s the 5th edition of the yearly ‘clean up’ event. It is about litter reduction, reuse and recycling through education, product stewardship, extended producer responsibility.
The week runs from Monday 20 – Sunday 26 August.

Unfortunately the campaign website still shows the campaign artwork from last year. It is this campaign.
I’ve said it before, Artwork isn’t a campaign. It’s more. A campaign website, media attention, buzz and advertising material.
The campaign website from KAB is good, therefore it is regrettable that they don’t show the current advertising items.

Related posts:
Litter and you’re Rubbish (2008)
Where Does Your Rubbish Go (2011)


Keep Australia Beautiful
Clemenger BBDO, Sydney, Australia
Additional credits:
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Andrew Chu
Copywriter: Ryan Albuino
Sound: Anthony Tiernan
Group Account Director: Justin Cox
Agency Producer: Katrina Morelli
Senior Account Manager: Claire Tritton
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