The best of non-profit advertising and marketing for social causes

Kevin Spacey has spoken: I’m the rainforest

Kevin Spacey has spoken: I’m the rainforest

“Nature doesn’t need people. People need nature.” The message is simple, the execution is overwhelming.

It’s is the new campaign from Conservative International about the future of our planet. Nature Is Speaking aims to raise awareness that people need nature in order to survive. It contains seven short films voiced by celebs including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey.

In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean and The Rainforest.

Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.

“We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.

The campaign also takes aim at the current dialogue around environmental issues. “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people,” said Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist.  “By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”

HP, one of the sponsors, will give $1 to Conservation International, up to $1 million, for every use of #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, LinkedIn, YouTube and Tumblr.

Six short films are currently available, 2 more will come.
See the posters as animated gifs on our Pinterest board.

Penélope Cruz is Water:

Harrison Ford is The Ocean:

Edward Norton is The Soil:

Robert Redford is The Redwood:

Julia Roberts is Mother Nature:

Conservative International: Nature is speaking

Advertiser:
Conservative International
Agency:
TBWA\Media Arts Lab

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