The best of non-profit advertising and marketing for social causes

King of shark’s fins

King of shark’s fins

acap-redpetgr

Ad from ACAP, the Active Conservation Awareness Program of Wildaid.
Name of the restaurant on the sign above the door is a typical name for a shark’s fin restaurant, “King of Shark’s Fins”
Copy: “Every year, more than 100 million sharks are slaughtered by pretentiousness.”
Thanks Marc Wang

Advertiser:
ACAP
Agency:
JWT Shanghai

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