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Let the Orangutan smile like a banana

Let the Orangutan smile like a banana

Save-The-Orangutan-The-Monkey2

The banana is usually used for other purposes in social advertising. Like this and this.
The Swedish Save the Orangutan use it to make the Orangutan smile.

Agency Futurniture: “The idea was that it would be so nice so people wanted it at home.”

Advertiser:
Save the Orangutan
Agency:
Futurniture, Stockholm, Sweden
Additional credits:
Creative Director: Fredrik Nilsson
Copywriter: Björn Wigenius
Art Director: Kate Breineder
Account Executive : Jakob Lind
Source:
I Believe in Advertising

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