The best of non-profit advertising and marketing for social causes

Let the Orangutan smile like a banana

Let the Orangutan smile like a banana


The banana is usually used for other purposes in social advertising. Like this and this.
The Swedish Save the Orangutan use it to make the Orangutan smile.

Agency Futurniture: “The idea was that it would be so nice so people wanted it at home.”

Save the Orangutan
Futurniture, Stockholm, Sweden
Additional credits:
Creative Director: Fredrik Nilsson
Copywriter: Björn Wigenius
Art Director: Kate Breineder
Account Executive : Jakob Lind
I Believe in Advertising

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.