The best of non-profit advertising and marketing for social causes

Let’s beat the real recession: poverty

Let’s beat the real recession: poverty


Great perspective-setting advertising around the credit/crunch recession from ActionAid UK. As Reuben Turner, copywriter at The Good Agency, says: “When many people in the world say they are going to have to ‘tighten their belt’, they mean it literally.”

The call to action in this ad is mainly meant to sign a e-petition “to make sure UK prime minister Gordon Brown puts poor people at the heart of the new economic system. After all, they’re the real experts in poverty.”

ActionAid UK

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