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Linea Roja

Linea Roja

The Red Cross continues with their advergame incursion, this time with a work by Leo Burnett Colombia, creating a first person shooter, freely available at, where blood gets a whole different meaning.


It’s not Red Alert, but it could save people in a different way.


Cruz Roja Colombiana
Leo Burnett Colombia
Additional credits:
Creative Directors: Rodrigo Davila, Carlos Murad, Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
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I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more