The best of non-profit advertising and marketing for social causes

Linea Roja

Linea Roja

The Red Cross continues with their advergame incursion, this time with a work by Leo Burnett Colombia, creating a first person shooter, freely available at linearoja2008.com, where blood gets a whole different meaning.

linea-roja

It’s not Red Alert, but it could save people in a different way.

 

Advertiser:
Cruz Roja Colombiana
Agency:
Leo Burnett Colombia
Additional credits:
Creative Directors: Rodrigo Davila, Carlos Murad, Tito Chamorro
Art Directors: Tito Chamorro, Carlos Bernal
Copywriter: Alejandro Mora
Audio: Alex Sanchez
Game Developers: Immersion games
Source:
Ads Of The World

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more