The latest Plan Belgium campaign was recently featured on TV, in Belgian cinemas and via Preroll on YouTube. The idea is simple and surprising.
At the start of a movie (on TV and in cinema) viewers got the age warning that the film is suitable for children over 12 years. After the age warning a girl tells the viewer “I’m too young to watch this movie but old enough to marry.”
Within 30 seconds, it is clear that it is about child marriage. Every minute 27 girls are forced into marriage. That’s one every two seconds.
Plan Belgium: “The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that’s exactly what you’re helping to achieve.”
The video below is the translated case study.
See all original Dutch spoken video’s here.