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Live like Grandpa

Live like Grandpa

This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.

Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.

 

Advertiser:
Coca-Cola
Agency:
David The Agency, Buenos Ayres
Source:
Brand Republic

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.