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Lobbyist infighting makes for entertaining cause marketing

Lobbyist infighting makes for entertaining cause marketing


The Center for Consumer Freedom is, according to Wikipedia, “an American non-profit firm that lobbies on behalf of the fast food, meat, alcohol and tobacco industries.”

The Humane Society of the United States (HSUS) is, according to the same source, “the largest animal advocacy organization in the world.”

Where these two behemoths of American back room political influence clash is on the barnyard. As an animal welfare organization, HSUS “opposes cruelty in the raising and slaughter of animals used for food, encouraging its constituents to reduce their consumption of meat and to choose products from humanely raised animals instead of factory farm products.”

You can see the problem here. The Center for Consumer Freedom defends the industrial farming practices that HSUS opposes, the former accusing the latter of being

a ‘humane society’ in name only, since it doesn’t operate a single pet shelter or pet adoption facility anywhere in the United States. In 2009, HSUS contributed less than one percent of its budget to organizations that operate hands-on dog and cat shelters. In reality, HSUS is a wealthy animal-rights lobbying organization (the largest and richest on earth) that agitates for the same goals as PETA and other like-minded groups.

I also hate factory farming (and most of what the “consumer freedom” people stand for) but I also dislike the way lobbyists of any stripe set political agendas. So I couldn’t help laughing at the hilarious animal welfare parody “PSA’ created by The Center for Consumer Freedom to vilify their opponent as an organization more interested in the welfare of its lawyers than actual sheltered animals.

True or not, it makes for entertaining viewing. See it after the break.


Thanks to Bonnie and Tess for the tip.

Center for Consumer Freedom

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more