This is a modest, but honest Breast Cancer Awareness Month pro bono campaign for Marie Keating by Leo Burnett Dublin.
According to the agency site, “The campaign aims to encourage all women to talk openly about breast cancer with a family member or close friend. The creative has been developed to reflect the idea “Look After Your Girls” whether this be your family or your friends. The execution shows a candid moment between women portraying the closeness they share with one another.”
No nudity, no bombast… just a slightly cheeky campaign message that should resonate with adult women.