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Look after your girls

Look after your girls

This is a modest, but honest Breast Cancer Awareness Month pro bono campaign for Marie Keating by Leo Burnett Dublin.

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According to the agency site, “The campaign aims to encourage all women to talk openly about breast cancer with a family member or close friend. The creative has been developed to reflect the idea “Look After Your Girls” whether this be your family or your friends. The execution shows a candid moment between women portraying the closeness they share with one another.”

No nudity, no bombast… just a slightly cheeky campaign message that should resonate with adult women.

Radio below.

Agency:
Leo Burnett Dublin
Source:
Marie Keating Foundation

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more