The best of non-profit advertising and marketing for social causes

Look out for cyclist

Look out for cyclist

tfl-do-the-test

The aim of this Cycle safety campaign from Transport for London is to reduce the number of cyclists that are hurt on London’s roads. The phenomenon which is known as “change blindness” is used in this video – only a tiny fraction of all the information going into your brain enters your consciousness. People often fail to see a change in their surroundings because their attention is elsewhere.
How about you? Check out this test.

Advertiser:
Transport for London
Source:
Nonsenseblog

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