The best of non-profit advertising and marketing for social causes

Love what you do

Love what you do

I do, but do you? This government campaign from Ontario, Canada, offers higher education as the bridge between your passion and your success.

I’m pretty sure I’ve seen similar concepts before, but it’s a nice use of restrained absurdity to get a simple message across. And that’s alright for government work.


Ontario Ministry of Training, Colleges and Universities
Grey Canada
Grey CanadaFacebook Page

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more