“I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.”
Another great example of using media in a very creative way. This paperboard ad is not only the best way to portray the problems of the homeless and the hungry, it is also very easy and cheap to produce.
This outdoor is from the Magic Moments Foundation of Australia, a non-profit organisation formed to create a coalition of caring volunteers who have committed to consistently reach and assist people who are often forgotten by society.
More examples of low cost campaigns here.
Thanks James David Morgan from the Groundswell Collective for the tip.
Magic Moments Foundation of Australia
CumminsNitro Brisbane, Australia
Creative Directors: James Burchill, Nancy Hartley
Copywriters: Celeste Millott, Merrin McCormick
Art Directors Trent Hendrick, Cristian Staal
Agency Producer: Imogen Dick
The Ad Mad!