The best of non-profit advertising and marketing for social causes

Make Child Abuse, Slavery and Neglect a Thing of the Past

Make Child Abuse, Slavery and Neglect a Thing of the Past


“In an ideal world, children once forced into slavery, conflict and trafficking would be living enriching lives with the support of families and schools,” said Suzanne Dvorak, chief executive of Save the Children in Australia. “Children deprived of a playful, stimulating and happy childhood would be a thing of the past.”

Save the Children Australia is hosting a national exhibition to raise awareness of child abuse, slavery and neglect, issues that are often overlooked. The national exhibition started in July at the Southern Cross Station in Melbourne.
Next dates: 3 – 8 August: Westfield Carousel, Cannington; 21 – 30 August: Westfield Carindale, Carindale; 11 – 20 September: Westfield Bondi Junction, Bondi Junction.

Save the Children is hosting an online exhibition besides a print and outdoor advertising campaign.

The exhibition will display carefully selected items that represent some of the confronting issues facing children everyday. Dirty water, child soldiers, youth suicide, sexual abuse, malnutrition and lack of education are sadly a daily occurrence for many millions of children around the world – currently 300,000 children are being used as frontline soldiers in conflicts around the globe.
But these issues are not just affecting third world countries. The exhibit will have a strong Australian focus highlighting some of the alarming statistics with regard to childhood education and health. For example did you know that one in 12 Australian children live below the poverty line? And there is a 17 year life expectancy gap between Indigenous and other Australian children.

Online exhibition screen:






Save the Children Australia
M&C Saatchi, Melbourne
Additional credits:
Creative director: Steve Crawford
Art director: Murray Bransgrove
Copywriters: Sandra Galiazzo and Doogie Chapman
Account team: Chantelle Warren and Bree Woodhouse
Photography: Paul Torcello
Retouching: Ed Croll and Julia Cornelius.
The Inspiration Room Daily

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.