Interesting visual campaign from Manchester to remind youth to pick up free condoms before heading out for a night on the town. I couldn’t find better images, so I’ll caption each one below the picture.
The visuals and puns are quite silly, but in the primary research we just finished for a similar campaign in Canada we got the clear message that a little naughty humour is still the best way to reach youth — especially if it is guaranteed to make their parents uncomfortable.
“Whatever you do tonight, make sure you’re ready to rock. For free condoms and advice visit…”
On the campaign web site, there was another visual execution that apparently didn’t make the cut for outdoor ads: