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Marriage Equality

Marriage Equality

As a resident of the state, it has been gratifying to see the high-profile media presence of the marriage equality movement in California, Let California Ring, which makes a number of traditional values appeals with its print and television ads.  This week, between coverage of the Olympics, the video above has been playing in major markets.  It—like some of the other appeals of the campaign—seems to be intended to persuade Latino/a viewers known for their social conservatism.  Note the contrast in aesthetic with this video from the Croatian lesbian group LORI, which was banned from the national airwaves in that country.

Advertiser:
Let California Ring
Agency:
DDB Seattle