This new campaign made by GMMB, Better World Advertising and Anita Santiago Advertising is called “Me Not Meth”. It is a project of the California Department of Alcohol and Drug Programs seeking to prevent crystal methamphetamine use across the state of California USA.
The current stage of the campaign is aimed at gay and bisexual men, and other men who have sex with men (MSM).
The campaign will officially launch next monday.
The interactive part of the campaign will take place on the dedicated website where visitors can submit their own ‘Meth’ story. Methamphetamine users can do a self assessment to learn more about their use.
The campaign is bilingual, English and Spanish.
In this post the print/billboard and interactive part of the campaign. Next week I will post the video, which can be seen already on the website, and more background information.
I’m a fan of the work of Better World Adverting, especially because of their well-thought marketing strategies which is proved again with this campaign.