The best of non-profit advertising and marketing for social causes

Meghan McCain gets naked for skin cancer, kicks Glenn Beck’s sexist ass

Meghan McCain gets naked for skin cancer, kicks Glenn Beck’s sexist ass

The cause of skin cancer awareness just keeps getting more press, perhaps because celebrities are so willing to take their clothes off for it.

This latest PSA from The Style Network features a number of semi-famous American women talking about being outdoors “naked” — meaning without sunscreen protection. It’s stylish and very mildly provocative, but the most newsworthy aspect of the spot is the involvement of Meghan McCain, daughter of the man who ran against Obama for United States President in 2008.

John McCain — a veteran and onetime prisoner of war — is also a notable skin cancer survivor.

The ad is now the subject of media controversy — but not because of the nudity. American talk radio troll Glenn Beck had this to say about Ms. McCain’s body:She responded with an open letter in the Daily Beast, where she said (among other things):

“While we’re on the subject of you vomiting on air, maybe we should have a little talk. Clearly you have a problem with me, and possibly women in general, but the truth is, it’s 2011 and I heard your show on Fox was canceled. Isn’t that an indication that the era of the shock-jock pundit is over? Don’t you think that’s a sign you should be pulling it back a little? I mean, if you’re too conservative and outrageous for Fox, that should tell you something. There really is no need to make something like my participation in a skin-cancer PSA into a sexist rant about my weight and physical appearance, because I’m going to let you in on a little secret, Glenn: you are the only one who looks bad in this scenario, and at the end of the day you have helped me generate publicity for my skin-cancer PSA, a cause that I feel quite passionate about.

You’re a full-grown man with teenage daughters who are probably dealing with the sexist, body-obsessed media environment that is difficult for all women. Is this really the legacy you want to be leaving for yourself?

As a person who is known for his hot body, you must find it easy to judge the weight fluctuations of others, especially young women. If any of your daughters are ever faced with some kind of criticism of their physical appearance or weight, they should call me, because women’s body image is another issue I feel passionate about, and have become accustomed to dealing with and speaking with young women about on my college tours.”

Maybe she’ll run for President one day.

The Style Network
The Daily Beast

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more