This ad topical on Christmas is from the Alzheimer Association of Israel. An idea like the Dutch Alzheimer Foundation did last year.
The scene in this campaign is not so rare. Alzheimer disease has reached epidemic proportions. 5 million American are currently living with Alzheimer, 1 in 9 older Americans have Alzheimer’s disease. And every 67 seconds someone new develops the disease.
EMDA (Alzheimer Association of Israel)
Zenith Optimedia Israel
CEO: Gabi Attal
Art Director: Liat Tzur
Copywriter: Gabi Attal
Alzheimer – Christmas – Israel