The best of non-profit advertising and marketing for social causes

Metamorphosis: Bookstore Trippin’

Metamorphosis: Bookstore Trippin’

Hunter H. Thompson vs Franz Kafka!

Is this an ad? And if so, is it effective? I don’t care. For me it’s a big wow. I love this trip.
It is about what reading a book can do with your mind.
I want something similar as a campaign video for ourselves…

Great work from agency String Theory and the sound designers from Antfood. They made it for Goodbooks International, an online bookseller from New Zealand. Goodbooks passes all of its profits through to Oxfam.


What you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S. Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended.

Hat tip to @rjgnyc


Music & sound-only version:

Goodbooks International
String Theory
Additional credits:
Director: Buck

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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