The best of non-profit advertising and marketing for social causes

Metro Travelers in Paris follow a bullet to sign a petition

Metro Travelers in Paris follow a bullet to sign a petition

Action against hunger: Metro Travelers in Paris follow a bullet to sign a petition

These big ads were shown at the Paris subway last month. It was from Action Against Hunger made for Human Rights Day.

Commuters could follow a bullet through a series of prints with symbols of the essential help humanitarians bring to those in need.
Ending with: “Killing a humanitarian is like killing those he helped”.
Metro Travelers are also invited to support the protection of humanitarian help by signing directly on the last print.

The campaign is a follow up from Justice for Muttur, the campaign aims to get war criminals behind bars.

Click images to enlarge.

Action against hunger: Metro Travelers in Paris follow a bullet to sign a petition Action against hunger: Metro Travelers in Paris follow a bullet to sign a petition Action against hunger: Metro Travelers in Paris follow a bullet to sign a petition Action against hunger: Metro Travelers in Paris follow a bullet to sign a petition

Advertiser:
Action against Hunger (ACF)
Agency:
TBWAPARIS
Additional credits:
Creative Directors: Franck Botbol, Hugues Cholez
Copywritter: Stephane Kaczorowski
Art Director: Sébastien Skrzypczak
Achat d’art: Barbara Chevalier
Production: Laurence Collavini
Photographer: Laziz Hamani
Photographer agent: Florence Moll & Associée
Stylism: Chantal Bourbigot
Special effects / Projections: Serge Roux
Décors: Pascal Batteux
Readjustments: 414
Digital platform: DANPARIS
Production: Adèle Grosskopf
Motion Design: Christophe Courty, Anthony Clavel, Joffrey Escudier Production Son: Else

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